Free Country x The Fresh Air Fund Partnership
Free Country Celebrates National Great Outdoors Month
with The Fresh Air Fund Partnership
NEW YORK – June 6, 2022
Today, Free Country, the leading clothing brand that has created outdoor apparel designed with high-performance fabrics, functionality, versatility, and comfort for more than 30 years, has announced a new partnership with The Fresh Air Fund (FreshAir.org), the not-for-profit youth development organization, in celebration of the National Great Outdoors Month.
The National Great Outdoors Month is held annually every June, to encourage Americans to get outside and enjoy the nation’s outdoors, through a month-long celebration of local, state, and federal lands and waters with outdoor events across the country.
Starting today, customers will be able to donate to The Fresh Air Fund when buying online at FreeCountry.com, Free Country will match customers’ donations up to $25,000. Additionally, from Friday, June 10, 2022, to Sunday, June 12, 2022, Free Country will donate ten percent of all sales to The Fresh Air Fund.
“The outdoors belongs to all of us and we want to give everyone the freedom to belong outside, in comfortable clothing for wherever their adventure takes them,” said Ira Schwartz, Founder and CEO of Free Country. “That’s why we’ve partnered with The Fresh Air Fund to invest in our city’s children who will experience and develop a love for the outdoors, which is our core mission and what inspires Free Country every day.”
“We are so proud to partner with Free Country and further our mission to transform the lives of children from New York City’s communities that are underserved,” said Lisa Gitelson, CEO of The Fresh Air Fund. “Every dollar impacts a child by offering them transformative experiences. We are excited to kick off this initiative that will strengthen the children and families of our city.”
In addition to the partnership, Free Country will continue celebrating National Great Outdoors Month with customer giveaways every week in June. Every Monday, a customer who made a purchase during the week before, will randomly be selected to win a $150 gift card. Every weekend, there will also be two $100 gift card giveaways on Instagram. Join the conversation using the hashtag #OutsideIsOurs.
About Free Country
Free Country is an American lifestyle brand established in 1990, that values family, friends, and shared experiences. Headquartered in New York City, the company embodies the spirit of adventure and empowers people to lead a fun, active, outdoor lifestyle, making the outside accessible to all, with affordable prices on outdoor clothing. #OutsideIsOurs
About The Fresh Air Fund
Since its founding in 1877, The Fresh Air Fund, a not-for-profit youth development organization, has provided free life-changing summer experiences in the outdoors to more than 1.8 million children from New York City’s underserved communities. Learn more at FreshAir.org