Living In It Since 1990

We Believe The Outdoors Are For Everybody

In 1990, we launched Free Country with the mission to make the outdoors accessible to everyone. We knew that if we made quality lifestyle apparel that combined fashion with function at a great price, people would be inspired to do their own thing. It was a humble goal, but we knew the world needed to get out there and have fun, because, hey, it’s a Free Country!

High quality, accessible product built to last and go far, or just around the corner. It's really up to you.

a new era

Almost thirty years later, we are ushering in a new era. While we remain true to our original mission and our relentless commitment to value, real value, we decided it was time to refresh our brand identity to further our goal of helping you to #GetOutThere.

The Principles We Live By

real value

At Free Country we believe that value is much more than a great price, but includes the sum of all the parts that go into purchasing a quality product.

fashion meets function

There’s no reason to sacrifice style for function, or vice versa. It is our goal to give you a product that not only looks great but performs at the highest level.

take your own adventure

Whether it’s climbing a mountain or taking a walk on a cool summer evening, we want you to find something that can equip you for your own adventure.

how it all started

From the slopes outside of CU Boulder to the avenues of Manhattan, Founder and CEO Ira Schwartz combined his New York upbringing with his love of the outdoors to create Free Country. While styles have certainly changed, our DNA has remained the same; Our products are built to last with rugged charm, smart styling and classic authenticity.