Welcome to Free Country®
Ira Schwartz, Founder & CEO of Free Country, had the idea for our brand in the Colorado Rockies and it came to life in New York City in 1990.
Active and outdoor looks is in our DNA, it’s what inspired and started this company more than 30 years ago, long before the word “athleisure” existed and before the outdoors became trendy. Our story doesn’t need to be reinvented to hit a new trend; it is who we are.
Feeling free, alive, venturing out and traveling new roads. It’s for anyone and everyone to explore their own free country. Getting outside is a way to find reprieve in nature. We’ve got you covered with our durable styles that help you embrace the outside. Whether it’s walking the dog, hiking some trails, or skiing the slopes, discover your Free Country your way!
The outdoors belongs to all of us. We want to give everyone the freedom to belong outside, no matter where adventure takes them. It doesn’t cost anything to walk or hike a beautiful trail and the apparel to do this regardless of the weather should not cost a fortune. That is why it is our mission to provide amazing products at an incredible value.
Our styles are designed with performance fabrics, functionality, versatility, and comfort to be used every day! You’ll be ready to take it from the streets to the trails or the slopes.
We also pride ourselves on our FreeCycle® sustainable initiatives where we incorporate recycled fabrics and insulation in as many styles as possible. We have partnered with REPREVE® to transform recycled bottles into high quality polyester fiber that is used to make the insulation in our apparel. This certified process gives us a bottle count for each style. By the end of our Fall/22 production, we will have saved 25 million bottles from landfills!
We’re focused on giving people the confidence to feel ready to take on the outdoors – which is here to stay and free to discover. Ultimately, people want to look and feel good in what they wear, and we aim to do that!
What is outside?
It’s not some distant place only reached
by the elite, or the extreme.
It’s not something to be conquered, or to test us.
It’s waiting to be enjoyed by everyone.
The outside belongs to all of us.
The light that warms our face when we step out
from the four walls we live in – we each own our
part of it.
From a walk under the stars to days out exploring,
backyards to back roads, we belong outside.
Outside begins just on the other side of the door.
It’s free to explore.
Free for quiet moments and days of adventure.
Free to make our own.
Outside is ours.
"The outdoors belong to you. We make it simple for you to look good,
with money in your pocket.“
- Ira Schwartz, Founder & CEO