Living In It Since 1990
We Believe The Outdoors Are For Everybody
In 1990, we launched Free Country with the mission to make the outdoors accessible to everyone. We knew that if we made quality lifestyle apparel that combined fashion with function at a great price, people would be inspired to do their own thing. It was a humble goal, but we knew the world needed to get out there and have fun, because, hey, it’s a Free Country!
High quality, accessible product built to last and go far, or just around the corner. It's really up to you.
a new era
Almost thirty years later, we are ushering in a new era. While we remain true to our original mission and our relentless commitment to value, real value, we decided it was time to refresh our brand identity to further our goal of helping you to #GetOutThere.
The Principles We Live By
fashion meets function
take your own adventure
how it all started
From the slopes outside of CU Boulder to the avenues of Manhattan, Founder and CEO Ira Schwartz combined his New York upbringing with his love of the outdoors to create Free Country. While styles have certainly changed, our DNA has remained the same; Our products are built to last with rugged charm, smart styling and classic authenticity.