Social Media & Influencer Marketing Manager

Ready to #GetOutThere?! Free Country LTD is seeking a Social Media & Influencer Marketing Manager to join our Marketing and Communications team. Free Country is a national, active-lifestyle apparel and accessories brand with a mission to make the outdoors accessible to everyone.


The Manager will be responsible for day-to-day strategy and execution of social media and content marketing tactics for Free Country. This position blends activities supporting traditional, digital, mobile and social media outlets.

 

RESPONSIBILITIES:
  • Concept, launch, manage and publish social media and blog content and activities on Free Country owned and operated social channels, website and other relevant emerging technologies.
  • Manage campaigns with key bloggers and influencers based on business needs, content needs, KPIs and budget across channels.
  • Partner cross-functionally to ensure communication aligns with brand and business priorities and amplifies initiatives.
  • Assist in scripting and producing engaging, social-specific video content that supports larger editorial initiatives.
  • Monitor trends in social media tools, competitive landscape, digital trends and applications to identify brand advancement opportunities.
  • Identify the key performance indicators to evaluate campaign and content performance to drive business results and further success of Free Country’s social media channels.
  • Must partner with internal cross-functional and channel partners, in addition to external digital agencies to manage deadlines, budgets and asset delivery.
Qualifications:
  • Ability to develop unique content formats and executional tactics for each channel while maintaining a unified brand narrative.
  • Must have deep understanding of social analytics with an emphasis on social sentiment and content performance. Proficient working within social media tools such as Spredfast, Curalate, Synthesio, etc.
  • Experience with influencer-driven content production and influencer marketing strategies.
  • Must have an innate curiosity for new technology and a love for what’s new.
  • Passion for retail and fashion and interest in the outdoor industry.
  • Organized, meticulous, deadline oriented, & able to solve problems under pressure.
  • Must be highly organized, flexible and have a proven multi-tasking ability.
  • Must have active accounts across key social media networks such as Instagram, Facebook, Snapchat, etc.
EXPERIENCE REQUIRED:
  • Bachelor's degree in Marketing or related field
  • 5-7 years of digital marketing or social media management experience
  • Some experience with a major consumer brand (agency experience acceptable)
  • Experience with managing social communities (e.g.> Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube)
  • 3+ years in photo and mobile video content creation
  • Social copywriting and editing abilities

For immediate consideration send your resume to hrb@freecountry.com. We offer medical, dental, life insurance and 401k. EOE

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