Free Country + Fresh Air Fund Partnership
We are continuing our goal to make the outdoors accessible for everyone through a new partnership with the New York-based not-for-profit organization The Fresh Air Fund. As a part of the partnership, we have designed a new limited edition tee shirt from which 100% of the proceeds will support free summer and academic enrichment programs for children from under-served NYC neighborhoods. These programs include overnight summer camps, leadership programs, and visits with volunteer host families.
For over 140 years, The Fresh Air Fund has helped more than 1.8 million children by providing free outdoor summer experiences. In this spirit, the co-branded graphic tee shirt features a bold display of our new campaign hashtag #GetOutThere, a manifestation of our mission to inspire others to be free to experience the outdoors.
The tee shirt is available in four different colors for women and men. 100% of the proceeds from each sale will be donated to The Fresh Air Fund’s programs, with a minimum donation guarantee of $25,000.
To celebrate the launch of the partnership, we are hosting an ice-skating event for Fresh Fund children and their families at The Rink at Bryant Park on Tuesday, December 19.
We will continue supporting our partnership with the Fresh Air Fund through a variety of ongoing initiatives, including outerwear donations to campers at The Fresh Air Fund’s upstate retreat to ensure Fresh Air Fund kids can #GetOutThere all winter long.